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Metrics

A metric is a curated business definition: revenue, conversion rate, revenue MTD. Metrics are built on measures and are always defined by an administrator — Axiome never generates them automatically, because a business definition is a decision, not a guess.

Metrics appear in their own Metrics group in field pickers, and Axi prefers them when answering business questions — one more reason to define the ones your team actually uses.

Metric types

Simple

Wraps a single measure. Useful to promote a measure to a first-class, named, formatted business term.

Ratio

A numerator measure divided by a denominator measure — e.g. conversion rate = purchases / visits. Both sides are computed correctly at whatever grouping the widget uses (no "average of ratios" mistakes).

Derived

A formula combining other metrics — e.g. (revenue - cost) / revenue.

Formulas support period offsets:

  • offset(metric, 1, month) — the metric's value one month earlier, for period-over-period comparisons like revenue / offset(revenue, 1, year) - 1.
  • offset_to_grain(metric, month) — the metric's value at the start of the period.

Comparisons to a prior period require the widget to include a time grouping.

Cumulative

Accumulates a measure over time:

  • Running total — since the beginning.
  • To date — resets at each period start: MTD, QTD, YTD (configurable grain).
  • Trailing window — a rolling window of N periods (configurable size and grain).

Cumulative metrics require a date grouping in the widget.

The Metrics tab with a ratio metric open, showing its numerator, denominator and type.

Formatting

Each metric carries its display format, applied everywhere it is shown: Default, number, percent, or currency (with its currency code), a number of decimals, and optional compact notation (1.2M instead of 1 200 000).

Good metric hygiene

  • Name metrics the way your business talks — Axi and your teammates will find them by name.
  • Add a description stating the exact definition; it removes ambiguity for humans and grounds Axi.
  • Prefer defining a metric once over repeating the same measure + filters in many widgets.